For an active online scuba store, we realize that we have really been behind the eight ball on our technology.  Our move to the new website is one of several elements of our strategy to “get with the program” on the Internet technology front.

Finally, in our 8th year of business, we are starting to use email promotion to advance our business and let our friends know what is going on here at Dive Sports.  Our first Newsletter was sent out yesterday.  We used this first issue to announce the new website and to talk about some of the features that we think will be very satisfying to our customers.  Future newsletters will focus on what’s going on here at the store, announcements about new products, and information about our group dive travel and dive training.  We will also be sending periodic “special” emails that promote specific products or product categories.

Brad has created a Newsletter Archive link in the left column of all of our pages.  This will allow you to link to an index of all of our newsletters.  Obviously, we only have one newsletter in the archive, so I am providing a link directly to it below:

Dive Sports February 2008 Newsletter

If you know of anyone that might be interested, please direct them to our website or to this blog so they can sign-up for future editions.  We want to thank everyone for helping us build our business where is it today.

Phil Ellis

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