My drive to work this morning was amazing.  While I expect that many people were not travelling to work today, the streets were packed with cars.  Before I pulled into my store parking lot, I made a quick swing around the Wal Mart parking lot just to take a look.  I have never understood the 3AM, 4AM, 5AM shopping thing, and I just wanted to see how many cars were there at 7AM.  It was no surprise; the parking lot was packed.  Why do people enjoy this mad shopping rush?  Why do they fight these crowds?

I have a great idea that will allow you to miss the mad shopping rush.  If you know someone that has everything, as most of us do, why not give them a gift that will last forever?  Buy them a scuba diving class for Christmas.  Scuba diving is an amazing sport, is actually not as expensive as most believe, and can be done by people of almost any age.  There are very few activities left that offer the sense of exploration and discovery that comes with learning to scuba dive.  In this age of plenty, it is difficult to amaze most of us.   The first visit to the depths of the ocean will usually do it.

Our customers who have become scuba divers in the past year are now experiencing a sense of friendship and community that they have missed for years.  In the busy maze of work, home keeping, and daily living, we often fall into the rut of doing the same old thing day after day, week after week.  Our new scuba divers are renewing their love for meeting new people, going new places, and doing things that are a little adventurous.  This great activity has offered them an opportunity to do something different.

If you happen to live in North Alabama, take the opportunity offered by Dive Sports every Christmas season.  During our annual Christmas Party and Sale, we will be offering tuition certificates and discounts on training materials and equipment that will allow you to give someone special the amazing gift of scuba diving at a very reasonable cost.   In fact, do it as a whole family.  If you are already a diver, why not make a new dive buddy?  Give your best friend, the neighb0r who watches your house during vacation, or the guy that does you home maintenance a great gift…..a scuba diving tuition gift certificate.  Remember, there is no dive buddy better than the one YOU make.

Drop by our store on December 1 and take an opportunity to give a gift that will be outside of the norm.  Unlike many other gifts, I promise they will not return this one for a refund or exchange after Christmas.  We will be having lots of fun, lots of food, and some great prices on the latest scuba diving equipment.  This is also a great chance to meet the area scuba divers, because they will all be here.  This first Saturday in December has become a tradition with local scuba divers.  Come join the club that has no officers and no scheduled meetings…….join scuba diving!

Phil Ellis

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